- We provide an independent assessment of the estimated value of your property.
- We provide advice on ways to present your home to appeal to the most buyers.
- We help you prepare your property for sale and assist with minor cosmetic upgrades.
- We research, interview and advise on which agent is best suited to sell your home.
- We negotiate a competitive selling fee with the agent.
- We ensure the marketing maximises the exposure of your property and not of the agent.
- We proactively manage the agent to ensure a profitable outcome.
- We provide advice during the negotiation phase.
- We are by your side on Auction day to guide and support you.
The main difference is that unlike a real estate agent who deals with both buyer AND seller during a negotiation, a Sellers Advocate deals only with the seller so there is never a conflict of interest. A Sellers Advocate is often described as being a ‘buffer’ or ‘barrier’ between the seller and agent, protecting them from pressure tactics often applied by agents.
Another difference is we help the seller choose the best real estate agent by conducting lengthy interviews and delving much deeper into the sale process. Pricing strategy, marketing campaign and buyer follow up processes are just a few of the items on the agenda during these interviews.
There is no catch. We have a written agreement with the selected real estate agent that they pay us a small percentage of their selling commission upon settlement. This is very common in the property industry when 2 agents work together on a sale. Please note, we still negotiate a competitive selling commission with the agent on your behalf.
It’s best to start working with us right from the moment you decide to sell. The reason for this is so we can assist you with preparing the property for sale and advise on any improvements you could make to the property to maximise the sale price.
To take advantage of our help without costing you anything extra, it is best to involve us prior to meeting with real estate agents. This is because we share in the one fee paid to the agent. However if your property has been on the market for some time without success and you would like our help to assess the situation and provide a solution, we also offer a “Rescue” service to help turn your sale into a success. We charge a prescribed fee for our expertise which will vary depending on your own individual situation.
In all the years we have been in business, we have never had an agent reject this arrangement. Agents are becoming more accustomed to working with Vendor Advocates as the service gains popularity. They see how a positive working relationship with us could lead to many more opportunities in the future. In addition, by the time the agent is appointed, all the hard work in property presentation has been taken care of and the home is market ready. Agents don’t need to worry about dealing with an emotional vendor and instead can focus on what they do best – marketing the property and engaging with the buyers, while we take care of the rest.
No. The best part about this service is you never have to speak to the agent if you don’t want to. We find we get the best results when the agent deals directly with us so we can ensure your best interests are exclusively protected at all times.
We will research and interview 3 of the best local agents on your behalf. We spend at least 1 hour with each agent, discussing not only their qualifications and expertise on selling your specific type of property, but also delving much deeper into the actual sale process by asking technical questions only those in the industry are familiar with. Our strict interview process allows us to establish which agent meets all of our criteria – honesty and integrity play a major role in this. We then prepare a report on each agent and collectively with the seller we make an informed decision.
No. We are an independent service and do not align ourselves with any agents in particular. Even if we have used an agent in the past, they will still go through the same strict interview process for each and every property. One positive experience with an agent does not necessarily guarantee the next will be the same.
Our many years of property and home building experience allows us to easily identify opportunities within your home that could add significant value to the sale price without spending a lot of money. There are many methods we use to achieve this, however the best way to establish this would be for us to inspect the property. In addition, our proven negotiation strategy ensures we are able to extract every last dollar from the buyers.
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